Whether you’ve already gone viral or are currently building a brand, you need to watch this BEFORE you sign with an agency or talent management group. Here’s the YouTube link to share with any unsigned creators you know who might benefit from a heads-up.
I have a good amount of experience with managers and agents and even more in business, creating and negotiating contracts and deals. This is information I think people need to know before they make any commitments.
TLDR
If it seems too good to be true, it probably is
NEVER sign anything, especially a sponsorship or agency deal without reading every, single, word
Hire a lawyer. It may feel expensive up front (although having someone read and negotiate a contract is one of the lower ticket legal services) but it will cost you a LOT more if you sign a bad deal. Several hundred dollars can save you hundreds of thousands, even millions, if your dreams come to fruition.
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Towards equanimity and justice,
Doc Jana
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